Privacy Policy

01

Who We Are

Afromerge Investments is a wholesale fish distributor and group of companies dedicated to delivering nutritious protein to underserved populations across Africa and beyond.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, place orders, or communicate with us — including via WhatsApp.

02

Information We Collect

We collect the following categories of personal information:

• Contact details: Full name, email address, phone number (including WhatsApp), and business name.
• Business information: Company registration details, VAT/tax number, delivery and billing addresses.
• Order data: Products purchased, quantities, order history, invoices, and payment records.
• Communication records: Messages sent via WhatsApp, email, or our contact forms.
• Technical data: IP address, browser type, device info, and pages visited on our website.

We collect this information directly from you when you register, place an order, submit a form, or get in touch.

03

How We Use Your Information

We use your personal information to:

• Process and fulfil your orders and coordinate delivery logistics.
• Send order confirmations, invoices, delivery updates, and transactional messages.
• Respond to enquiries and provide customer support.
• Send relevant business communications including product availability and pricing updates.
• Maintain our CRM and customer relationship records in Odoo.
• Comply with legal and financial record-keeping obligations.
• Improve our website, products, and services.

Our legal bases for processing include contract performance, legitimate business interests, compliance with legal obligations, and — where required — your consent.

04

WhatsApp & Messaging Communications

We use the WhatsApp Business API, provided by Meta Platforms, Inc., to send order updates, delivery notifications, and support messages. By providing your WhatsApp number and engaging with us via WhatsApp:

• Your phone number and message content will be processed by Meta in accordance with WhatsApp's Privacy Policy.
• We only send WhatsApp messages relevant to your orders or business relationship with us.
• You can opt out at any time by replying STOP or by contacting us directly.

05

Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your data with:

• Service providers: Odoo (ERP/CRM), Meta (WhatsApp Business API), logistics partners, and payment processors — all contractually bound to protect your data.
• Legal authorities: Where required by applicable law, regulation, or court order.
• Business transfers: In the event of a merger or acquisition, with appropriate notice provided.

06

Data Retention

We retain your information for as long as necessary to fulfil the purposes described in this policy or as required by law:

• Order and financial records — minimum 7 years (tax and accounting compliance).
• Communication records (email, WhatsApp) — up to 3 years after your last interaction.
• Account data — for the duration of our business relationship plus 2 years after closure.

After the retention period, data is securely deleted or anonymised.

07

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data, subject to legal retention requirements.
• Restrict how we process your data in certain circumstances.
• Portability — receive your data in a machine-readable format.
• Object to processing based on legitimate interests.
• Withdraw consent at any time where processing is consent-based.

To exercise any right, contact us via the details in Section 12. We will respond within 30 days.

08

Cookies & Website Tracking

Our website uses cookies to improve your experience and analyse traffic. We use strictly necessary cookies (for login and session management), analytics cookies (to understand traffic patterns), and functional cookies (to remember your preferences).

You can manage cookies through your browser settings. Disabling cookies may affect some site functionality.

09

Security

We implement appropriate technical and organisational measures to protect your data, including access controls, HTTPS encrypted transmission, and regular security reviews. In the event of a data breach affecting your rights, we will notify you and relevant authorities as required by law.

10

Children's Privacy

Afromerge operates as a B2B wholesale business. Our services are not directed at individuals under 18. We do not knowingly collect data from minors. If you believe we have done so inadvertently, please contact us immediately.

11

Changes to This Policy

We may update this policy to reflect changes in our practices or legal obligations. When we do, we will update the effective date at the top of this page. For material changes, we will notify you directly via email or WhatsApp where appropriate.

12

Contact Us

For any privacy-related questions or to exercise your data rights, please reach out: